Technically speaking, I didn't find it effective. I find it messy and unattractive however the strength of the said advertisement was not in the ads itself but to the sales promotion of pulling down the price of the burger as part of thanksgiving to its loyal customers. But in my own point of view, it should be relate to their 15 years like the burger is 15 so it should be back-to-back 15. Or if they want they could have a 15 pesos complete meal of a burger and a softdrinks so that the promotion will be closely related to what they are trying to promote or emphasize to the audience.
They still have to improve a lot in terms of story telling and they should be careful in using effects and transition to their commercial . While to their tagline, "Tikman ang Langit" was actually good but they didn't put effort to make the tagline realistic. It doesn't connect to the storyline portayed.
Overall, I find the commercial needing a lot of things to improve on. Maybe the reason why burger machine right now doesn't make it to the market is because they are being left behind. They've forget to improve and innovate their products which makes it lesser and lesser attractive as time passed by.
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