The Fita commercial that was launched on year 2008 was about the guy who shared
half piece of his fita to an old woman.Then the old woman turned out to be a fairy
granting him one wish because of his kindness. He then asked for a red sports car
and what fell down is half of the red sports car.
It was very funny yet the commercial has a good lesson instilled in it.Why?
Because the guy only give half piece of his fita to the old woman and when
the old woman turned out to be a fairy granting his wish, she give him half
also of what he wishes to have (sports car).
The main lesson to that is what give is what you will actually receive. Its like when
you want to get or to have something, make sure you exerted enough effort to get it.
On the other hand, it was humorous because the guy was very excited for his wish to
be granted then when the sports car fell it’s only half piece of it.
And also the commercial was able to feature Fita in such a way that despite his kindness,
he really wants to eat his Fita and that he craves for it. Because he didn’t give the whole
piece of Fita he just shared half of it. Yet, thinking on the other side it’s positive because
despite the scarcity of fita he still managed to atleast give half of what he has. The only
tweak that makes it different is the wish and when it was granted.
In my own argument, the commercial was very effective because the strategy used was
different from the usual commercial during that time. It actually makes itself stand and
creates a good positioning to the minds of the audience. Because personally, I have always
associated Fita as one of the products with good and sticky commercials.
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